toyetic

(TOY.et.ik)

adj.

Relating to something — particularly a cartoon or movie character — that lends itself to being turned into a toy.

Example Citation:

Overall, the show saw fewer movie-related properties strutting out than in prior years, with only modest lines shown for such toyetic fare as The Hulk and The Cat in the Hat (Universal), X-Men 2 and Tomb Raider 2 (Fox), Finding Nemo (Disney/Pixar) and Looney Tunes: Back in Action (Warner Bros.), which are all set for 2003 launches.

— Becky Ebenkamp and Kenneth Hein, "American International Toy Fair," Brandweek, February 24, 2003

Earliest Citation:

"Toyetic," says [Bernard] Loomis. His won Favorite Professional word. He coined it himself.

When he spoke with Steven Spielberg about building a toy line around "Close Encounters of the Third Kind," he told the director, "It sounds like a great movie, but it doesn't sound toyetic."

— Phil McCombs, "The Toy Business," The Washington Post, December 20, 1977

Related Words:

cot potato

entertoyment

tenpercentery

toy food

toy problem

universal release

Categories:

Marketing

Film

Television